The Power of Small Wins: Why Your Brain Loves a Reward
April 24, 2025
•Sara Knutson, LPC

Picture a rough morning: your coffee spills, your inbox is a nightmare, and the day feels like an unclimbable peak. Then you do something small, like crossing one task off your to do list or taking a moment to breathe deeply. Suddenly you feel a spark, a little lift that makes the day seem doable. That is your brain’s reward system at work, driven by dopamine, and it is why small wins can transform how you feel. You have heard me talk about dopamine plenty in our sessions, probably to the point of rolling your eyes, but let us unpack why it is such a big deal and how your brain is wired to chase these moments of joy.
Why Dopamine Fuels Small Wins
Dopamine is a chemical messenger in your brain, often called the feel good neurotransmitter, but it is less about pure happiness and more about motivation and anticipation. When you complete a small task, like tidying your desk or sending that email you have been dreading, your brain releases a burst of dopamine. This chemical signals “nice job, keep going,” making you feel accomplished and eager for the next step. It is why checking off a to do list item feels so satisfying, almost like hearing your favorite song at just the right moment.
Unlike what you might think, dopamine is not just about the win itself; it is about the chase. Research shows dopamine surges when you are working toward a goal, even a tiny one, and peaks when you achieve it (Schultz, 2015). This is why planning to take a five minute walk and then doing it can feel as rewarding as hitting a bigger milestone. In our work together, you have shared how these small habits, like jotting down a quick journal entry, leave you feeling more grounded. That is dopamine doing its job, nudging you to keep building on those wins.
The Reward System: Your Brain’s Motivation Engine
So why does your brain have a reward system in the first place? It is a built-in mechanism that drives your behavior by making certain actions feel good. Dopamine is the star player here, signaling when something is worth your effort. Evolution shaped this system to keep you alive and thriving. Back when survival meant finding food or avoiding danger, your brain’s reward system motivated you to hunt, gather, or seek shelter by rewarding those actions with a sense of satisfaction (Berridge & Robinson, 2016).
Today, you are not chasing berries or dodging predators, but your reward system still lights up for modern wins, like finishing a work task or sticking to a new habit. It is why you feel a rush when you nail a presentation or even just make your bed. The reward system is not picky; it loves any goal you set and achieve, no matter how small. This is key: by focusing on small wins, you tap into this ancient mechanism, training your brain to stay motivated and resilient, even when life feels overwhelming.
Why Small Wins Matter in Today’s World
Life in 2025 is a lot, with work stress, personal demands, and a constant stream of news that can leave you feeling stretched thin. You have told me you want practical ways to stay centered without overhauling your life, and small wins are perfect for that. They do not require hours or a perfect plan; they fit into your messy, real life. When you break a big task into smaller pieces, like writing one sentence instead of a whole report, your reward system gets a hit each time you finish, building momentum (Amabile & Kramer, 2011).
Imagine someone who starts setting one tiny goal each day, like drinking a glass of water before breakfast. It sounds simple, but after a week they feel more focused and energized. That small win sparks others, maybe better sleep or a calmer morning routine. Dopamine keeps the cycle going, making each step feel rewarding. Small wins work because they are sustainable, showing your brain that progress is possible, even when bigger goals seem far off.
How to Stack Small Wins Every Day
Want to harness your brain’s reward system? Here are three practical ways to make small wins a habit, designed for busy people like you:
Break It Down
Big tasks can feel paralyzing, so split them into bite sized pieces. Instead of “organize the house,” start with “clear one shelf.” Need to tackle a project? Write one paragraph. These micro goals trigger your reward system faster, making progress feel within reach.
Track Your Wins
Keep a simple log of your daily victories, maybe on a notepad or your phone. Write down things like “made lunch,” “took a walk,” or “paused to stretch.” Seeing these add up reinforces the habit, giving your brain more chances to feel that reward.
Celebrate Quietly
You do not need a party for every win, but take a moment to savor it. Sip your tea after finishing a task. Say to yourself, “Good work.” These small nods to yourself strengthen the reward loop, keeping you hooked on the habit (Duhigg, 2012).
Your Path to Lasting Joy
Small wins are not about flipping your life upside down. They are about tapping into your brain’s natural reward system, one doable step at a time. By leaning into these moments, you do not just feel better, you build trust in your ability to keep going. Dopamine and your reward system are like an internal cheerleader, rooting for every step you take, no matter how small. Joy comes not from perfect days but from the steady stack of moments that make you feel alive.
So start today. Pick one small win, maybe a five minute walk, a quick call to a friend, or even finishing this post (you are there!). Feel that spark. Let it remind you that your brain is built to find joy in the journey. We are all navigating life is twists and turns, and I am rooting for you to keep chasing those wins. What is your first one going to be?
About the Author

Sara Knutson, LPC
If you're in a relationship where it feels like you're having the same fight over and over, or like you're talking past each other no matter how hard you try, I can help you untangle what’s underneath. I won’t throw quick fixes at deep problems. I’ll help you change the dynamic, reconnect, and build something stronger. I also work with people who’ve completed DBT and want more than maintenance. If you've done the work and are ready to apply those skills to the messiness of real life, I’ll meet you there. At this time, I have a limited schedule and only accept new clients through direct referrals.

